Why Chivas Regal is banking on ‘high risk’ innovation to take whisky to new drinkers – Marketing Week
Why Chivas Regal is banking on ‘high risk’ innovation to take whisky to new drinkers
Marketing Week
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September 29, 2025
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https://news.google.com/rss/articles/CBMibkFVX3lxTFB5dWNDejVoLXhFTDdwTXl2RFg2SVdlcF9kSUx6ZmVfeHduNkUyVzlaQVhWWDd2ZzQ5RW5EODVHV0FidjdweWREdTlQbzRtZDFVamxMemgxM0NGZDQxQ05qemhNU2pmNFpRTGtVa2JB?oc=5
